Category Archives: Magazine

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Biljana Pavlovic
Cherryl Karijodirono
Saba Babas-Zadeh
Reed Sacharoff

Portland Fashion Week serves up Sustainability with Style

October 23, 2007


Earth Bound

Portland Fashion Week serves up sustainability with style. By Valery Joseph

pfw_instory.jpgThat Portland, Oregon, is a poster-child of green values and sustainable living is hardly news. Consistently name-checked in the media and the recipient of countless awards—most recently, the honor of “Greenest U.S. City”—the Pacific Northwest town has become the urban darling of the eco-set. So, who better to celebrate the ever-increasing union between fashion and the environment? With its 4th annual Portland Fashion Week—taking place through October 24—the city is throwing its hat in the style ring, proving that eco-conscious fashion is not merely a fleeting fad.

One of the local visionaries and sponsors for the event is shop owner and longtime Portlander Aysia Wright. Her boutique, Greenloop (“Clothing and accessories that looks as good as they make you feel”), is dedicated to spreading the gospel of sustainable design. “Fashion is an ideal vehicle to relay the message that sustainability is sexy, current, and necessary given the ecological limitations of this planet.” Wright says. Greenloop carries several well-known eco-faves such as Edun and Loomstate as well as smaller labels like that of Portland native Emily Katz, who also makes our list of Fashion Week designers to watch. Here are some other runway highlights from the week in Green.

Lara Miller
Chicago native Lara Miller’s architecturally inspired pieces are studies in contrast: with the flip of a garment, each can be re-created to suit the style of the individual wearer.

Stewart + Brown
Husband-and-wife duo Karen Stewart and Howard Brown fashions easygoing knitwear and accessories from luxe yet sustainable fabrics such as super-soft Mongolian cashmere.

Anna Cohen
A vintage sensibility informs this designer, whose work combines organic cotton, hemp, soy, and wool to tasteful effect.

Nature vs. Future
Naturevfuture’s Nina Velenti fuses natural and sustainable fibers such as organic cotton, hemp, and soy to create a modern, slightly avant garde aesthetic.

Emily Katz
Portlander Emily Katz works in soy jersey, hemp, and organic cotton to create updated classics with a modern twist.
Del Forte
Based out of Los Angeles, Del Forte’s premium denim is a study in luxurious, yet ethical style.
New York based label Habitude’s playful pieces use 100% sustainable materials to embody the idea “be the change you want to see in the world.”
For more information on Portland Fashion Week, go to; Greenloop, 8005 SE 13th Avenue, Portland, 503- 236-3999. For information about Greenloop boutique, go

Portland Fashion Week photo by The Photographers. Stuart + Brown pictures by Anna Wolf, courtesy of Stuart + Brown.


Shops we love: Ekovaruhuset



Manhattan-based Swedish eco-designer Johanna Hofring loves to recycle. So much so that when her first venture, The Art Fiend Foundation, went out of business last year, she decided to plant an organic clothing shop in the very same location. Ekovaruhuset, which opened in Art Fiend’s former jewel-box sized Ludlow Street storefront last November, is in fact Hofring’s second green retail outlet; another by an identical name is located in Stockholm, which opened in 2004. And not many changes were made to the Art Fiend space: The wide-plank wood floors were stained darker brown, new signage went up, and a different door is still in the process of being installed by Hofring’s husband, Tor Soderin.
The boutique is not just an outlet for Hofring’s namesake label of hand-crocheted dresses (in fact, very few of her own designs are currently on display), but carries nearly a dozen fair-trade and earth-friendly brands for men and women. Conscientious shoppers can find a range of wardrobe basics here. Standouts include Kuyichi denim’s “bio-cotton” dark wash jeans, Peau-Ethique’s boxer briefs in organic cotton, and local designer Susan Ciancolo’s handmade tops sewn with stream-of-consciousness-style phrases like “Never Mind” and “Sunray is Bliss.” Many of the pieces are exclusive to Ekovaruhuset and one-of-a-kind. There is also a wide selection of crocheted and knit hats, slippers, and jewelry, including necklaces by Xing-Zhen Chung, a designer who weaves hemp yarn with freshwater pearls and seashells. For those looking to extend their green agenda further, there are sneakers by Veja, a company that crafts all its products in a cooperative in Brazil using natural rubber sourced from the Amazon rainforest. Soon to come will be a small children’s section inspired by Hofring’s one-and-a-half year-old daughter, Vida. The eco-movement has certainly come a long way, baby.

Ekovaruhuset, 123 Ludlow Street, (212) 673-1753;


Clothing = Art Piece

this is a french brand: Impasse de La Defense. the designer behind this brand mixes couture and painting. artist paint  his clothes: “la peinture donne une certaine classe au vêtement, et redonne à des matières et à des formes très simples un côté précieux “.

groetjes Suzanne