Category Archives: Formats

TEAM Formats:
Zyrah Montebon
Lieke Faber
Maartje Gruyters
Katinka Schmitz
Rianne Duursma
Marlou v. Eeten
Tara Koppenol
Gemma French
Emily Cusack

Interview Kim Schouten

At Fashion Transit ’08 Your Biggest BANG magazine did an interview with Kim Schouten, a graduate of the Amsterdam Fashion Institute.

Format group

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The blue button

MADE-BY is an independent consumer label for fashion companies who continuously improve and are transparent about the social, economic and ecological conditions throughout the whole supply chain of their collections. [1] MADE-BY has a mission; they want to expand the market for clothes made in a durable manner. They want to do that by helping fashion brands to clean up their production process, to develop responsible production chains, and to give the consumers a wide choice of fashion products that are people and nature friendly.

They developed a blue button for MADE-BY approved clothing. Fashion brands and retailers can use these buttons to show their consumers that the clothes produced sustainably. That sustainable manner means that all of the brands use organic cotton and work only with factories that have a social code of conduct.

MADE-BY is a fashion company that has the focus on the environment as well as on the working conditions in the whole production chain. Everything that has the blue button has to be environmentally and socially responsible. There cannot yet guarantee a totally sustainable and ethical product, but they are working on it. To check everything in the whole chain is quiet difficult, because it depends on many aspects and they cannot change everything in one go. But what they can do right now is to make the entire process more transparent. They do so on their website, in the annual report and by linking their production data to the MADE-BY track-&-trace system. This system allows consumers to see where and by whom a garment was manufactured and the various stages it has completed. [2]

So if you see any clothes in a shop with a blue MADE-BY button on, you know that they were produced in a people and environment friendly way, included ‘green’ products. The brands that are already working with MADE-BY are; Alchemist, it’s mi, Le Big, Little Feet, Norintra, Circle on trust, Edun, Jackpot, Kids case, 100% organic cotton, Komodo, Kuyichi, Inti, M’brace, Rianne de Witte, Mim-pi, Intoxica, Tuff, Suite69, Slippely, Moodstreet, Nomad and Imps&elfs.

You can also order a blue button yourself on http://www.madeby.com and sew it on your clothes. Then you can show the world that you support the mission of MADE-BY.

Since 2005, MADE-BY has been working with the American organisation Organic Exchange. They worked together on the development of the track-&-trace system. This system traces the country of origin from all clothes. November last year Kathleen Wood (Europe interim program director Organic Exchange) visited the Netherlands. She was searching for a location for a European head office and a manager for the new European division. Together with Esther Verburg (Business development manager at MADE-BY) they developed a training program about sustainable production called ‘the case for sustainable fashion.’ The case for sustainable fashion is a training program of two days, consisting of a combination of readings and interactive sessions with speakers of different organisations. The subjects are:
– The market of sources of biological cotton
– Making a sustainable strategy
– Developing social conditions of the production chains
– Labelling and certification
– The traceability of fashion

The first seminar in Europe took place on 9 and 10 June in London. The next will be on 3 and 4 November in Sweden and Denmark.

For more information look at the website http://www.made-by.nl or http://www.organicexchange.org/europe.
[1] & [2] http://www.madeby.com

Grandma’s knitting with a healthy street appeal.

The Knitta crew was created in August 2005 somewhere in Houston. PolyCotN and her friend AKrylik were discussing their frustration about unfinished knitting project, like half-knitted sweaters and balls of wool gathering dust. One day they decided to do somethiong with the leftovers. That night they knitted their first door handle at the PolyCotN’s boutique. They loved it, and so did the people who passed the store. A new idea was born, which was the beginning of a new trend…The name of the group and the nicknames of the members were inspired by the desire to replace graffiti with knitting items. The group mixed crafting terminology with a hip-hop style, then changed the spelling to represent traditional street art monikers.[1]

PolyCotN and AKylik (both females) came up with their own names, then invented names of other members in brainstorming session they considered one of the more hilarious meetings. AKylik is become in a quiet member of the group in 2007, instead of Mascuknitity (male) and Granny SQ (female) who have taken over her part.

Nowadays Knitta is know as a world wide group of guerrilla knitters who travel the globe from New York to London to Tokyo beautifying the urban landscape with bright collared yarns. They want to give the city a new anti-graffiti, colourful, warm and fuzzy look and put a healthy dose of street appeal in your grandma’s knitting. They are convinced that it is totally legal and far removed from vandalism. “all you have to do is unbutton it.”

The Knitta sleeves are marked with a ‘Knitta please / I love Knitta / Whaddup Knitta’ label and have been seen at many different cities around the world. The central theme of Knitta is the use of humour – for example, pink yarn for their valentine’s day pieces and sprakly yarn for new years.

The first knitting poles were located in Houston, USA. They also tagged all 25 trees in the median of Allen Parkway in Houston for the annual Art Car parade in May 2006. After Houston they decided to go to New York city. “New York is huge. It’s a lot easier to make a point in Houston than in New York,” said PolyCotN. “We tried to get the key spaces of a city.” Choosing the optimal spot for the knitting is the most important thing during their actions. So they wrapped a pole in Times Square with a fuzzy green sleeve, tied a striped muffler to a Central Park bench an enveloped a ‘welcome in Manhattan’ sign in a rainbow tube.

Two weeks later, they were in Seattle, Washington, where they did their first large scale piece. Using more than 15 metres of knitted material donated by volunteers of the crew’s mailing list, they wrapped the top half of a monorail column. Almost a year later they were invited to the Los Angeles Standard Hotel, which caters to an edgy clientele, to tag a glass box featuring trendsetting designs and concepts. The box is kept behind the check-in desk in the hotel.[2]

In May 2007 they made their first yarn in Europe. They where invited by Bergère de France for their 60th anniversary. Today, they have left their mark on national monuments such as the Great Wall of China, Notre Dame Cathedral and at places including Sweden, Montreal, El Salvador, Germany, San Francisco.

 

[1] Miles, Amber. “Guerrilla knitters tag Houston with yarn”, San Antonio Express-News, 2006-08-09. Retrieved on 2007-12-20.

[2] Duncan, Savannah (2007-06-21). Off the hook street art. VOX Magazine. Retrieved on 2007-12-22.

FORMATS INTERVIEW No. 01

Your Biggest BANG magazine is not just a print and digital legend, it has to be experienced as well! For the experience group, arranging loads of things to pull it all off is the biggest challenge. Well of course, they possess the key to the company’s success; location, location, location!

JUNKY STYLING

JUNKY STYLING

DEVELOP STYLE BASED ON DESTROY, REPAIR,ENHANCE AND REFORM.

BY: ZYRAH CZARINA TY MONTEBON

Junky Styling is a new East End London store founded by Annika Saunders and Kerry Seager. This is an eco epicurean fashion boutique is rooted on the joys of clothing recycling. The founders Saunders and Seager are not really professional designers but rather just discovered themselves in this field. They stumbled in this art while trying to make clothes for themselves to wear out to clubs during their late teen years and to save money for travelling-and they have extensively travelled since the 90’s. Having said this, the rest was history! With the perfect mix of their concept namely; originality and freshness of their own designs and the eco/environmentally friendly approach, they have now gained international mystic with their creative style. Destroy, repair and enhance all lead to the trend we call upcycling- a higher level that just recycling itself. This manner of destroy, repair, enhance and reform is what they call “Wardrobe Surgery”. Old, recycled, donated and deconstructed clothing are the major ingredients in the recipe of these lady geniuses. Charity shops and jumble sales were their chosen sourc of second hand traditional suits to deconstruct and redesign into what they call twisted tailored garments. Deconstruction takes place by removing parts of clothing such as sleeves, collars and panels and make something out of the remaining bits and pieces. This then can turn out to be a legging which formerly was a sleeve or a sleeve that turns into a torso when opened out. And the detail is their play! They add ruffles on shirts, ribbons, extra seams, visible stitches and cuffs on trousers. Saunders and Seagers may just become the Picassos of fashion!

 

 

The clients of Junky Styling range from the young creatives of fashion to the eco warriors of the society to the ladies of the modern day who crave for the “new look”- and indeed, new look is what they have got. Unlike many avid pro-eco people, Saunders and Seagers admitted that eco is their major principle but that it should not overlook the fact that they are also about making beautiful clothing and that beautiful things in fashion do not necessarily mean non-environmentally friendly. It is just that, there are more and more ways being discovered on how to incorporate eco friendly in the fashion industry, and Junky Styling is one big breakthrough.

 

 

 

Junky Styling is considered Green! Everything being used is recycled and therefore promotes ethical consumerism. In the production processes, there are literally no pollution since there are no international flights shipping goods back from Turkey or China. The company is getting more and more international stock lists on their agenda.  Junky takes one range to yet another Fashion Week and Another of the regular Junky-off schedule London Fashion Week.

 

 

 

 

 

The funny thing however, Junky does not conform to fashion trends and does not feed on what’s in and what’s not. They believe in the same virtue of making nd promoting timeless original designs and of course offer repair services to customers- which helped garments last more than five years of regular wear. The customer is on the spotlight for this brand. That is simply because they ensure that no garments are the same, they may be cut from the same pattern but the origins of raw materials will always differ. With this, Junky aims at inspiring the potential individual customer to have a second look at their old, used clothing and realize that they still can make something incredibly magnificent out of it.

 

RECYCLE-UPCYCLE

From the Art of Recycling to Up-cycling

BY: ZYRAH CZARINA TY MONTEBON

As many of us already know, the art of recycling has already spread like wide fire since some fifteen years ago. It is now becoming more and more prominent to the society and compared to what was devastatingly considered to be a no-participation campaign before, people actually want to take part in making the world at least slightly greener than it used to. Thankx to the media, the social and environmental awareness of people has greatly increased and is now turned into something more fun than just another moral obligation. From separating papers from plastic, to recycling them, we now have a modern practice called up-cycling. This comprises of upgrading and turning something old or trashed into something of more use. The collaboration of artists and creatives have now conquered the world and here are some examples:

Global Inheritance is an organization that works to reinvent and boos the young generation to approach waste management on a different light. It carries out initiatives to be creative, play with the mind and communicate it well through recycling. Fashion Peace developed a program that reconstructs peoples’ way of throwing things way and recycling them. The famous TRASHed campaign is a one year education program that encourages the society today to view waste management wisely and make it into something harmless to the surroundings. The campaign took its peak in 2006 and was a huge success.

 The neighbourhood is one sure place to start being active on recycling. TRASHed has created programs that match well with the vicinities of households in and around. It is true that change starts from within and what better way to do it than to start where you reside.

 The fun part is found on collaborations of artists and experts on the field. This clever strategy works not just for activists but also for those potential contributors for the betterment of the environment. Virgin Festival for example has worked with TRASHed (Fashion Peace) to reach a larger bracket of participants. Flyers and trashed papers can be used to design a garbage bin for instance dedicated to the great artists and movies such as Pink Flamingo, Cry Baby and Hairspray. This was a success dating back two years ago because it was not just all about recycling but also in a way, has become a competition to earn the prize.

 Nowadays, recycling is increased its level of performance in lives of people and caused the emergence of up-cycling. Swift Jewelry Design for example is a well known handmade jewelry maker which materials derive from recycled tin cans of beer, sodas and other preserved canned goods. The designer behind all these is Sarai, a woman who enjoys creativity and exploring it through different techniques jewelry designs. Her mission statement states; “I like combining the precious with the worthless to challenge the observer and offer a unique wearing experience”.  Her trashed series is a meticulously handcrafted designs derivative of recycled aluminum beers and soda cans. She then creates a smooth glass-like finished surface that is wearable and safe. Sarai is a living proof that art is not measured by the origin of the material nor the price paid to obtain it, it all  is just a matter of creativity and actually making it into something tangible.

EBOMAN

AUDIOVISUAL RECYCLING

Eboman is not a normal DJ or VJ, he is a specialist in audiovisual sampling. That can be explained as a sort of upcycling of images and sound but of course it is not as simple as that.


He calls it Sample madnesS and madness it is when you see him moving in a SensorSuit, a suit totally covered with sensors and wires, making the images on his computer screen move and the sound to be mixed. Eboman started with sampling a long time ago. In 1985 he used the radio cassette recorder of his mom to copy fragments from one tape to another by connecting his cassette player to his mother’s cassette recorder. After that he kept on experimenting accompanied by the inventions in technology but he also invented his own software. The software that he used up to 2002 did not fulfil his requirements as an audiovisual sample producer so he made his own. The first successful designs where the skrtZz-pen, the DVJ mixer and the Frame Drummer Pro. After that a lot more designs with crazy names came to life, such as: skrtZz-skateboard, trigger microphone, SenS II and eventually SenS IV.

These last mentioned designs are the sensor suits which gave him the ability to compose audiovisual sample tracks in real time, and perform them live. With the use of movements of the whole body, audiovisual samples are being modified. Every body movement send to the computer via a wireless connection responds in an alteration on music samples and video samples.

Eboman does a lot of projects either for companies or just for fun. Last year, he did a project for the “Viva la Creación” event at picnic’07 in Amsterdam. People that were interested in this project were able to upload their own video clips on the Viva la Creation Jumpcut group. These videos included crazy noises such as: slapping meat, slamming doors and baby talk. Other visitors of the website were able to create remixes out of these clips by using the online video editor. The maker of the audiovisual sample video that got the most votes won the Viva la Creación award. He or she eventually had been invited to produce his or her own track with the unique Eboman video sampling software. More recently Eboman did a commercial for Fortis ASR car insurances. For this commercial he sampled car crashes into the joyful sounds of the tune “walking on sunshine“.

For all his good work and creative excess he has won this years’ Webby Award for the best editing. This most prestigious international prize is awarded for the best of the best that internet has to offer such as: websites, interactive advertising, online film & video and mobile content. The Webby Awards are seen as the ‘Oscars’ of the internet. Eboman received his award this June at the Webby Award ceremony in New York.

www.eboman.info

Gr Maartje