Eco-iconic is the green jackpot for 2008 trend observers; the “ECO trend has moved from ECO-UGLY (ugly, over-priced, low performance alternatives to shiny ‘traditional sphere’ products and services) to ECO-CHIC (eco-friendly stuff that actually looks as nice and cool as the less responsible version) to ECO-ICONIC in 2008: “‘Eco-friendly goods and services sporting bold, iconic design and markers, that help their eco-conscious owners to visibly tout their eco-credentials to peers.'” That’s right: “When designing your 2008 or 2009 eco-product line, don’t mirror what’s already out there in the non-eco world, but be bold, original, and yes, iconic. Whether it’s cars, buildings or detergent bottles.” Prius owners are multiplying and making a real difference in the way things are made; Toyota is listening and you can take these and other products to the icon bank from here on out.


Grtz Lin


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