Monthly Archives: May 2008



Green Day

The new Brooklyn line Bodkin gives eco-chic a sharp new voice. By Kat Clements
samanthapleet_evianahartman.jpgMany burgeoning labels these days claim to have evolved organically. But for the new Brooklyn-based collection Bodkin, it rings especially true. As it happens, the collection—co-conceived and created by designer Samantha Pleet and writer Eviana Hartman—is as organic as the friendship that’s grown between them. What began as an introduction through mutual friends soon gave way to discovering a myriad of shared interests and what Hartman describes as “eerily similar senses of style and aesthetic references…and we borrow each others’ clothes all the time,” she says. When both were in need of a studio, deciding to share a workspace seemed like a natural fit, and it wasn’t long after setting up shop that they were brainstorming a line of clothes that all of us would soon want to borrow ourselves.

“I’ve always been fascinated by the interconnected realities of what things are made of, where they come from, and why we want them,” says Hartman, whose experience has ranged from working as the fashion features editor at Nylon to heading a column about sustainability for the Washington Post. Complicated as those connections may be, they’ve inspired a straightforward and sleek collection of sustainably sourced clothes. Ms. Pleet, patron saint of capricious urban chic, often supplements her sophisticated shapes with an adventuresome, fairytale edge. But in this collection her looks are crisp and cool with a good dose of consciousness. Bodkin is “sexy with a sense of humor,” she notes, characteristics that are “absent from most eco-friendly lines.”

Despite being politically motivated, both Pleet and Hartman have avoided using their label as a platform, choosing to focus their collective energy more on mode than on a message. The result is a line with principles that are as modern as the pieces (expertly-tailored tank tops and zippered T-shirt rompers) that comprise it. And with collar-waisted skirts, funnel-neck mini-dresses, and a stunningly structured bustier as staples of their first collection, Bodkin just might be your new best-friend, too.
Bodkin will be available this fall at Bird, 220 Smith Street (at Butler Street), Cobble Hill, Brooklyn.


Jewellery inspired by vintage illustrations

At Paraphernalia they design beauteous and wholesome accoutrements for both Ladies and Gentlemen.

They are much inspired by both vintage illustrations and 19th century magicians.

Everything is handmade by Ms. Vanda in her studio in Manchester, United Kingdom, using vintage illustrations, printed and cut acrylic, and silver-plated findings.

For more information, visit

Bye! Tara

Upcycling videos, inspiration

Here’s some (simple) inspiration for the upcycling/do-it-yourself videos…

Gr. Tara – Format group

“We Are What We Do”

This is an new movement their aim is to inspire people to use their everyday actions to change the world. They’re not talking moving big mountains. More of a gentle nudge from the corner desk. A little prod from the sofa. A gentle push from the PE room. They bring out the “I’m not a plastic bag” in an cotton version.

ECO + LUXE = ECOLUXE wants to inspire people to consider ecological, sustainable products when purchasing luxury goods. They give information about interesting products, websites and shops.

Upcycled phone; Nokia Remade

The idea behind the “remade” concept was to see if it was possible to create a device made from nothing new. It has been designed using recycled materials that avoid the need for natural resources, reduce landfill, and allow for more energy efficient production. The phone is not taken into production yet.

It is made out of metals from upcycled aluminum cans, plastics from drink bottles form the chassis, and its rubber key mats are provided by old car tyres. Inside the phone are new more environmentally friendly technologies such as printed electronics, and the graphics used on the display save energy without compromising on style.

Watch the video below to see how the phone actually looks like.

Groetjes Maartje

Advertising or PR?

Imagine you call somebody with the message: “you don’t know me, you don’t know my product and you don’t know my company, but I would like to make a appointment with you”. Properly you would hand up the phone immediately. If you never heard of a company, would you pay attention for its commercial message?  
Another question: if you could choose between a advertisement page where you can place your own message or a journalistic article about your products in the same magazine? You properly choose for the last option with the motivation “that has credibility” you think.     

For many managers is marketing a synonym for advertising and PR is not. When you talk about a Marketing Campaign, the question rise “where are we going to advertise and how much advertising budget do we have’’ With PR you let your story be told though a third party, mostly media. PR, people trusts, advertising not. An interesting book about this subject is the fall of advertising & the rise of PR, written by Al and Laura Ries.
gr. jacqueline